| 张超,张照星.UIS视角下军校形象塑造对策研究[J].军事高等教育研究,2023,46(4):18-23 |
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| UIS视角下军校形象塑造对策研究 |
| Research on Countermeasures to Building Military Academy Image from the Perspective of UIS |
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| DOI： |
| 中文关键词: 军校形象塑造 UIS视角 理念识别 行为识别 视觉识别 |
| Key Words:military academy image shaping UIS Theory mind identity behavioral identity visual identity |
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| 中文摘要: |
| 良好的大学形象是一所大学无形的名片和招牌。大学形象识别系统UIS（university identity system）包括理念识别、行为识别和视觉识别三个维度，是内在精神与外在呈现相统一的形象识别和表达，有助于形成独特的军校形象，有助于提升学员职业认同。客观分析Ｎ大学有关做法，并从迭代升级办学理念、打造特色育人品牌、创新设计视觉标识三个层面对加强军校形象塑造提出了研究对策。 |
| Abstract: |
| A good university image is an intangible nameplate and signboard of a university. The university identity system（UIS）includes three dimensions：mind identity，behavioral identity，and visual identity. It is an image identification and expression that unifies both inner spirit and outer appearance，which helps to build a unique image of the military academy and to enhance the career identity of cadets. This paper objectively analyzes the relevant practices of N University，and puts forward research countermeasures for strengthening the image of the military academy from iterative upgrading of educational philosophy, creating distinctive educational brand, and innovating visual signage design. |
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